The US is the largest Prepared Meals market in the world, and continues to increase, with expected growth at a CAGR of 2.1% from 2014-2019. This growth is driven by rising consumption rates amongst affluent US consumers, and women in particular, due to their busy lifestyles that limit the time free for cooking from scratch. The market has seen innovative new product developments targeting evolving shopping behaviors, to maintain and grow market share.
Key Findings
The US is the largest Prepared Meals market in volume terms
Ready Meals is the biggest segment of the Prepared Meals market
Busier schedules are making consumers more dependent on convenient food
Changing household structures means meal times have become more fragmented
The Consumer and Market Insights: Prepared Meals Market in the US report identifies the key demographic groups driving consumption, and what motivates their consumption, combined with an in-depth study of the market and category dynamics, to identify key opportunities, and how to target them. The report uses a unique method of quantifying consumer trends. It also highlights the degree that influence trends have on consumption and shows whether beliefs over what influences consumer behavior are accurate.
Reasons To Buy
Develop the best strategies in product formulation, packaging, and consumer targets through Canadean's analysis of product examples and unique, proprietary data. Find out what types of products consumers are purchasing, why they are consuming them, and what they will be looking for in the next few years
Know who the key consumer groups are for your products thanks to our unique consumer data, which has been developed from extensive consumption surveys and consumer group tracking, giving you an exclusive insight into the US Prepared Meals market
Table Of Content
Introduction
Classifications and definitions
Methodology
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Market Overview
Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures - Key Takeouts
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