Global Executives Survey Ways to build Trust through Packaging Market Forecast 2016

Although organizations face difficulty in convincing consumers about health claims, product safety, and claims of effectiveness, they believe that brands have effective strategies to build consumer trust in quality claims and product safety. As increase in trust is expected to boost revenues, organizations are using clearer labeling and adopting stringent production processes to increase product trust. FMCG organizations believe that product quality, brand heritage, and tamper proof packaging are among the preferred approaches to drive product trust.

Key Findings

Despite being difficult to convince consumers about quality claims, brands feel they have effective strategies in place to develop trust

Persuading consumers about product safety is rated more difficult by medium-sized companies than small companies

Synopsis

Canadean's Global Executives Survey: Ways to build Trust through Packaging examines executives' opinion about effectiveness of trust promoting measures and assess challenges encountered in convincing consumers about claims. Moreover, organizations can evaluate the impact of increase in trust on revenues, determine effectiveness of brand strategies in building consumer trust and, know about the measures taken by organizations to increase it.

What else does this report offer?

Impact level of increasing trust on boosting revenue: determines the expected effect of surge in trust towards increasing revenue

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