ot drinks are a regular part of consumers' diets, however, generally the category risks being considered old-fashioned and boring, or appealing only to connoisseurs. Other opportunities exist to launch premium products in the market. Genuinely innovative products, such as those featuring more extreme ingredients, providing consumers with an opportunity to create latte art at home, or targeting brain health will create the buzz and re-invigorate brand's image.
Key Findings
In traditionally "tea" countries, such as Russia and China, the coffee category will grow faster than hot tea
In traditionally "coffee" countries, such as Italy and Brazil, the hot tea category will grow faster than coffee
The desire for relaxation and indulgence are key motivators when it comes to hot drinks consumption. Brands can target this by highlighting the superior taste sensations of the product, as well as positioning it as accompanying moments of "me-time"
Reasons To Buy
Find out what innovations will shape the Hot Drinks market. This report maps 21 new innovation opportunities according to whether they meet niche or mass-market needs, and shows whether they will come to fruition in the short or long-term
Find out how to target new opportunities in the market. Product examples and key recommendations will help you derive key strategies in areas such as formulation and packaging.
Table Of Content
Identifying the target audience
Global hot drinks market is growing, driven by consumers' desire for relaxation and recuperation
Buy a Sample copy of This Report @ http://www.radiantinsights.com/checkout/152427
Mass Market, Long Term Opportunities
Edible cups and accessorises will ensure fun and indulgent experiences
Natural sweeteners will provide quilt-free taste enhancement
Single-serve coffee brewing gadgets will allow consumers to enjoy quality drinks on-the-go
About Us:
Radiant Insights Inc. is a platform for companies looking to meet their market research and business intelligence requirements. We assist and facilitate organizations and individuals procure market research reports, helping them in the decision making process. We have a comprehensive collection of reports, covering over 40 key industries and a host of micro markets. In addition to over extensive database of reports, our experienced research coordinators also offer a host of ancillary services such as, research partnerships/ tie-ups and customized research solutions.
Contact Details:
Michelle Thoras
Corporate Sales Specialist, USA
Radiant Insights, Inc
28 2nd Street,
Suite 3036 San Francisco,
CA 94105 United States
Phone: 1-415-349-0054
Toll Free: 1-888-202-9519
Website: http://www.radiantinsights.com/
Email: sales@radiantinsights.com
No comments:
Post a Comment