The global car rental market registered an impressive growth in 2014 with all the four regions - Americas, Asia-Pacific, Europe, Middle East and Africa - demonstrating positive growth. North America stood as the largest as well as the fastest growing market in 2014. Leisure travelers accounted for 54% of the car rental market value in 2014 while business travelers represented a share of 34.8%. Car rentals made at non-airport locations accounted for the largest share of the total market value in 2014 closely trailed by airport locations. The car rental industry will continue to expand over the forecast period, driven by the rise in tourism flows and expenditure.
Key Findings
The US was the leader in the car rental market in terms of both market value (US$30.7 billion in 2014 equivalent to 42.6% share) and fleet size (2 million rental cars). The US also had the highest utilization rate (81% in 2014), rental occasions and rental days. China was the fastest growing market in terms of market size (CAGR 22.42%) and fleet size (CAGR 18.47%) during the historic period.
In the wake of increasing numbers of complaints related to car rental services (regarding tank refueling, price transparency, unfair charges for damages caused), five car rental firms (Avis-Budget, Enterprise, Europcar, Hertz, and Sixt) in Europe agreed in July 2015 to align their present car rental practices in accordance
Reasons To Buy
Make strategic business decisions using historic and forecast market data related to global car rental industry
Understand the demand-side dynamics within the industry to identify key market trends and growth opportunities
Table Of Content
1 Global Car Rental Market - Key Trends and Issues
2 Global Car Rental Market – Deals
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3 Global Car Rental KPIs - the Americas
3.1 The Americas - market value by customer type - business (2010-2019)
3.2 The Americas - market value by customer type -leisure (2010-2019)
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