WinterGreen Research announces that it has published a new
study LED Lighting: Market Shares, Strategy, and Forecasts, Worldwide, 2015 to
2020. Next generation lighting achieves
a complete replacement of incandescent filament bulbs with LED lighting that is
more energy efficient, lasts longer and has a significantly lower cost of
operation.
Read Complete Report With TOC http://www.radiantinsights.com/research/led-lighting-market-shares-strategies-and-forecasts-worldwide-2015-to-2020
Philips is to sell its lighting business. The Dutch
electronics group Philips has attracted bids from several private equity groups
for the majority of its lighting components business, up for sale as it focuses
on higher-margin activities. Philips, the
market leader has been the first casualty as the profit margin on the
individual LEDs is eroded because of overproduction in China. The achievement in price declines is because
of economies of scale, and general competitive pressure have drastically affected
the market. Philips is set to sell its
lighting business soon.
Epistar is working on 200mm technology. Philips, OSRAM, and Samsung have been
actively exploring GaN on silicon technology.
Market shifts provide entry points for new competitors. They create significant opportunities for
participants to achieve rapid increase in market share. Shifts in market share are anticipated as
vendors move up the value chain to increase returns on investment.
There is a move by vendors to provide more pieces of the LED
light. In this way they seek to control
their margins. Vendors primarily compete
with other providers of LED lighting on the basis of product performance, as
measured by efficacy, light quality, increased lumen output and reliability. Product cost combined with an acceptable level
of quality is always a competitive issue.
LED vendors seek to offer LED lighting products that achieve
a lower total cost of ownership and enhanced product quality. The channel looks for a broad product
portfolio. Those vendors with a broad
product portfolio have access to strong retail channels. Channel strategy is further impacted by OEM
relationships. A differentiated product
design approach, proprietary technology and deep understanding of lighting
applications aids the ability to compete in LED lighting markets.
LED lighting decreases labor costs of replacing bulbs in
commercial situations. The LED bulbs are
implementing new semiconductor technology.
The 2015 study has 973 pages, 406 tables and figures. Worldwide LED lighting markets are poised to
achieve significant growth as buildings and communities lead the way in
implementing the more cost efficient systems.
In some cases, the utility plants are providing funding and financing so
that lighting users can make the shift to LED lighting.
LED lamps lower the overall cost of lighting. LED lighting costs are less than costs with
incandescent lights. LED lamps offer up
to 50,000 hours of illumination with a fraction of the energy used by
traditional incandescent bulbs. LED
bulbs generate 90% less heat than incandescent bulbs. LED bulbs extend time between bulb
replacements. The bulbs are used to
achieve a near zero-maintenance lighting system.
LED lighting products are coming to market rapidly. Suppliers carry up to 150 different LED bulb and
lamp styles to fit the various needs of consumers and businesses.
LED PAR lamps dominate the ENERGY STAR qualified product
list, so back in 2012 IEE partnered with TopTen USA and Ecova to develop
recommendations for top performing PAR38 and PAR30 LED lamps. The team developed an evaluation protocol
that starts with the lamps found in ENERGY STAR’s list, to which we applied
product criteria screens and testing to a subset of lamps to determine the 10
top performers. Efficiency along with
aesthetics, payback period, and dimming performance were key criteria to the
ranking.
LED lighting products compete with traditional lighting
technologies on the basis of the numerous benefits of LED lighting relative to
such technology including greater energy efficiency, longer lifetime, improved
durability, increased environmental friendliness, digital controllability,
smaller size, directionality and lower heat output.
LED lighting products face competition in the general
lighting market from both traditional lighting technologies provided by
numerous vendors as well as from LED-based lighting products provided by a
growing roster of industry specialized participants.
The emergence of cost-competitive LEDs has caused a
"paradigm shift" in the lighting industry that has changed
everything. The LED lighting industry rapid technological change has been
brought by enormous changes in the regulations affecting lighting. Short
product lifecycles are a result of new manufacturing and materials science that
are the result of companies trying to improve the economies of scale to make
price points more attractive to customers.
According to Susan Eustis, leader of the team that prepared
the study, “Frequent product introductions have characterized the LED lighting
industry. There is a highly competitive pricing environment with the current
price point of $6 per light in 2015 about to decline further, creating
competitive changes in the lighting markets. Technology innovation creates
market characteristics that increase the need for continuous investment in
research and development. Partners remain core to vendor positioning.”
Sales of LEDs that outpace incandescent bulbs in North
America are expected to soon completely eliminate incandescent bulbs. The LED
lighting market is anticipated to grow 45% per year through 2020 LED lights at
$13.6 billion in 2014, are anticipated to reach $63.1 billion by 2020. Market
forecasts are based on indications that LEDs are leveraging economies of scale
to achieve price points attractive to users. Markets appear to be moving toward
100% LED replacement of existing technology including incandescent bulbs. The
reason is the declining price points, the increased interest by the channel in
pushing LEDs to consumers. LEDs provide the best lighting solution. The phase
out of incandescent lights has begun, the onset of LED command of the market is
upon us.
This LED lighting shipment analysis is based on
consideration of the metrics for the total number of lights installed with a
likely penetration analysis. Interviews with distributors, vendors, and users
provide means for triangulation of data to achieve an accurate look at the
market. Interviews include contact with distributors and analysts worldwide,
Market Leaders
Cree
Epistar
Everlight Electronics
GE Lighting Solutions
GYLED
Lighting Science Group
Lite-On Technology / Ledtek
Mitsubishi / Verbatim
Osram / Sylvania
Philips
Samsung
Solid State Lighting Systems
Toshiba
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